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Tracr blockchain platform for diamond industry appoints new general manager

An innovative industry defining blockchain platform designed for the diamond industry has a new general manager, leading the platform into the next phase of its industry wide development.

Tracr, the end-to-end diamond industry blockchain being developed by De Beers Group, has appointed Jim Duffy as General Manager as the platform looks to move beyond the pilot phase.

Jim joins the Tracr platform as it reaches a pivotal moment in its growth, with the platform registering more than $100 million worth of rough diamonds since the launching of its pilot program back in January.

Duffy has extensive experience in a number of tech-start-ups, as well as leadership roles in multinational technology companies and in the financial sector.

In his new role, Jim will be responsible for further development and scaling of the platform and leading a team of world-class diamond industry and technology experts. He will oversee all operational and commercial aspects of the venture, driving its go-to-market strategy and engagement with stakeholders.

Neil Ventura, Executive Vice-President, Strategy and Innovation, De Beers Group, said: “Jim’s skills and experiences are the perfect fit for realizing the vision we have for Tracr - a unique digital platform that will enhance long-term sustainability and deliver a range of benefits for the whole diamond industry.  Jim brings extensive corporate and technology start-up experience that will be crucial to the continued development of Tracr, including successful scaling of technology-driven businesses across a number of sectors.”

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Jim said: “I’m thrilled to be joining the Tracr team and building on the great work that has already been completed as we further progress this potentially far-reaching initiative for the diamond industry. In the next several months, we’ll be focused on continuing to bring new strategic partners on board to participate in the Tracr pilot and incorporate the learnings from the pilot phase into what will be a collaborative and purpose-built industry platform.”