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Signet becomes first jewelry retailer to partner with De Beers blockchain Tracr platform

The worlds largest retailer of diamond jewellery has become the first retailer to join an industry changing blockchain solution for the diamond sector.

In a statement released this week, Signet has announced that it has joined forces with De Beers Group to be a part of its pilot Tracr programme.

Signet will join a growing list of industry leaders trialling the innovative platform during its current pilot phase but will be the first retailer to be active in the project.

Through the partnership, a Signet project team will work alongside the Tracr team to ensure the platform meets the needs of the jewellery manufacture and retail sectors, initially focusing on the tracking of diamond jewellery and expanding the pilot’s scope to cater for smaller-sized goods.
 

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Bruce Cleaver, CEO, De Beers Group, said: “We are delighted to welcome Signet to the Tracr pilot programme. Tracr is focussed on bringing the benefits of blockchain technology to the full diamond value chain - providing consumers with confidence, the trade with increased efficiency and lower costs, and lenders to the industry with greater visibility. Signet has deep insights into the needs of consumers, and our collaboration will ensure that consumers remain the focus of Tracr.”

Virginia C. Drosos, CEO, Signet Jewelers, said: “We are joining the Tracr pilot because we believe the project not only has strong potential to facilitate increased transparency and confidence within the industry, but it can also foster much-needed digital transformation. Responsible sourcing of diamonds has always been an integral part of Signet’s corporate ethos, and this will be further strengthened through our cooperation with Tracr.”

The programme will see a digital certificate created by Tracr for each diamond registered on the platform, storing its key attributes and transactions, will enable retailers to provide consumers with confidence that their diamond is natural, conflict-free and has been tracked across the value chain.  

Tracr is being developed by De Beers Group with support from BCG Digital Ventures and is expected to launch later this year. In early May, De Beers Group announced that it had successfully tracked 100 high-value diamonds along the value chain on Tracr, marking the first time a diamond’s journey has been digitally-tracked from mine to retail.

 

 

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