MachineMax: One of Oren Marketplace’s first offerings

We take a closer look at IoT-based MachineMax, one Oren Marketplace’s first offerings

|Jul 24|magazine5 min read

We take a closer look at IoT-based MachineMax, one Oren Marketplace’s first offerings

What is Oren Marketplace?

Developed and launched by Shell and IBM, Oren is a global B2B Digital mining services marketplace platform, co-developed by the companies aimed at helping mining companies find solutions related to safety, sustainability, mine planning and operational efficiency.

By hosting new technology and digital solutions in one place with a particular focus on Artificial Intelligence (AI), Oren aims to accelerate the digitisation of the mining industry, speed up the transformation of mining workflows and build in more operational resiliency in a rapidly changing world.

MachineMax: IoT for fleets and machines

MachineMax was added recently to Oren Marketplace’s growing range of solutions. You can keep track of Oren’s new solutions by keeping an eye on this page. Exciting announcements are set to be relieved within the coming weeks as the company plans to onboard a number of innovative digital solutions.

Founded in 2018, London-based MachineMax specialises in an innovative equipment management platform designed specifically for off-highway heavy equipment users, helping them to maximise profitability and productivity for each machine in use.

Backed by Shell and BCG Digital Ventures, the MachineMax team includes a wide range of industry professionals including engineers, scientists, designers and more. 

MachineMax was introduced as a solution to digitalise as much heavy equipment and machinery as possible in order to integrate data from each on-board system for companies with mixed fleets in use.

MachineMax’s mission, described by the company itself, is: “to track and improve productivity through enhanced utilisation, providing actionable insights to eliminate excessive idling and cut down on emissions, globally.”

Global expansion

Since it began operating around two years ago solely in the United Kingdom, MachineMax recently signed a deal with Imerys, agreeing to partner on a global rollout programme allowing the equipment management platform to reach a further 11 countries across the globe. 


Eager to learn more about the Oren platform, and what it has to offer for the future? Register your interest in its webinar taking place on Thursday, July 30th.

The webinar will also include information about how the rise of AI has shaped asset-intensive industries such as Mining, addressing issues around safety, equipment optimisation and workforce management. You will walk away with 3 ideas to help step change how mining can approach AI.

Oren Webinar
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