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De Beers Group expands into Europe with German diamond licencee partner

The De Beers Group has followed its strong finish to 2017 by expanding and cementing its European footprint through the signing of a strategic diamond retailer partnership.

The worlds leading diamond group, with a portfolio expanding throughout Botswana, Canada, Namibia and South Africa, has made its first steps into the German diamond market with a leading diamond licensee partner.

Heinz Mayer, an Idar-Oberstein-based diamond jewellery specialist, will launch De Beers Group’s Forevermark collection.

De Beers Group is also in early discussions and negotiations to continue to expand through partnerships in France and Italy, as De Beers Group comes off the back of a very successful 2017 which saw a 19% growth.

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Stephen Lussier, Chief Executive, Forevermark, said: “Forevermark is delighted to add new licensee partners in key European markets and to further expand the brand’s global reach. The flow of international travellers through Europe from key consumer markets such as the USA, China, India and Japan is an important influence on brand selection and bolstering the brand’s visibility in leading European destinations is a powerful next step following the successes of 2017.

“We have sought out strong partners whose values match our own, and who can deliver a locally relevant range of Forevermark diamond jewellery in their countries. We now look forward to further expansion through the year as we continue to offer more consumers the opportunity to buy Forevermark’s beautiful, rare and responsibly sourced diamonds.”